Skip to content

25% OFF LOND Collection

Click Here

Cart

Your cart is empty

Article: Apple's New "Hard Knocks" Apple Watch Ad

Apple's New "Hard Knocks" Apple Watch Ad - Buckle and Band
Apple Watch

Apple's New "Hard Knocks" Apple Watch Ad

Earlier today, Apple released this new advert for their Series 7 Apple Watch which seems to highlight and promote the watch's durability and resilience when presented with various "challenging" and weathering conditions.

The Apple Watch ad, simply titled "Hard Knocks" plays out a number of scenarios in which various people (athletes, wrestlers, gymnasts, chefs etc) are either intentionally or accidentally exposing their Apple Watches to varying impacts, liquids and weather conditions.

Some examples of these include someone diving into a pool from a height, a chef working next to a flaming pan on a hot cooker, a tennis player diving into the mud and an ice skater taking a fall onto the ice. The ad runs for 1 minute and 38 seconds, with the tagline "The most durable Apple Watch ever" set to the song "Power of my Love" by Jack White.

According to Bloomberg, Apple is currently working on a version of the Apple Watch with a rugged casing which is more tailored towards athletes, hikers and other sporty outdoors types that would use the watch in conditions which are more challenging and extreme than day to day activities would provide. It will bring the same features and functionality of the standard Apple Watch, but with improved impact resistance and protection. Apple is expected to launch the rugged Apple Watch later on in 2022.

What are your thoughts on the ad? Will you be purchasing a rugged Apple Watch 7? Let us know your thoughts in the comments below!

 

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Read more

Last Minute Father's Day Gifts & Experiences For All Budgets! - Buckle and Band

Last Minute Father's Day Gifts & Experiences For All Budgets!

As 2022 continues to whizz on by it's clear that June is no exception. It seems like yesterday that May was coming to a close and then just like that half of June is behind us and Father's Day is t...

Read more
Top 10 Best Apple Watch Games 2022 - Buckle and Band

Top 10 Best Apple Watch Games 2022

When we think of the Apple Watch it's the fitness tracking, health monitoring and GPS features (as well as the overall convenience of receiving notifications and alerts straight to your wrist) that...

Read more